Cookie Policy

Last updated: 29 October 2026

This cookie policy explains how Beacon uses cookies and similar technologies on our website at beacon.com and our secondary domain, beacon.co.uk. It sits alongside our privacy policy, which explains more about how we handle personal data.

In this policy, “Beacon”, “we”, “us” and “our” means Beacon Technologies Ltd, a company registered in England and Wales (company number 11664346), part of The Beacon Group. Our registered office is 42 Berkeley Square, London, W1J 5AW, United Kingdom.

[Confirm scope: this policy covers the marketing website. If it should also cover the Beacon platform at app.beacon.com, say so here; if not, link to the platform’s own cookie information.]

What cookies are

Cookies are small text files that a website saves on your device (your computer, phone or tablet) when you visit. They let the site recognise your device, remember things such as your choices, and understand how the site is being used.

We also use similar technologies that work in a comparable way, such as local storage, session storage, IndexedDB, pixels and tags. In this policy we call all of these “cookies”.

• First-party cookies are set by the site you are visiting (for us, beacon.com).
• Third-party cookies are set by another organisation whose service is used on the page, such as an analytics or video provider.
• Session cookies are deleted when you close your browser. Persistent cookies stay on your device for a set period or until you delete them.

How Beacon uses cookies

We use cookies to:

• make the website work securely and reliably, including protecting our forms from spam and bots;
• remember your cookie choices and settings, such as the state of our chat window;
• understand how visitors find and use the site, so we can improve our content and pages;
• test different versions of pages to see which works better;
• measure the results of our advertising and show relevant Beacon adverts on other sites and platforms.

Under UK law (the Privacy and Electronic Communications Regulations, known as PECR, and the UK GDPR), and under the EU GDPR and ePrivacy rules for visitors in the European Union, we only use cookies that are strictly necessary without asking you first. We ask for your consent before setting any other cookies, and you can change your mind at any time.

We manage consent with Cookiebot by Usercentrics. When you first visit the site, a banner lets you accept all cookies, reject non-essential cookies, or choose which categories to allow. Non-essential cookies should not be set until you have given consent.

The types of cookies we use

Cookiebot groups cookies into four categories. Here is what each one means on our site, with examples of the tools we use. The full, up-to-date list of every cookie, who sets it, its purpose and how long it lasts is in the cookie declaration further down this page.

Necessary

These cookies are needed for the website to work and to keep it secure. They cannot be switched off in our consent tool. You can block them in your browser, but parts of the site, such as forms, may then not work.

• Cookiebot (Usercentrics): stores your cookie choices, for example the CookieConsent cookie.
• Cloudflare: protects the site and its embedded services from bots and attacks, for example __cf_bm, _cfuvid, cf_clearance and Cloudflare Turnstile.
• Google reCAPTCHA: helps stop spam on our forms, for example _GRECAPTCHA.
• Form tools (HubSpot forms, Tally and ConvertCalculator): make our contact, demo and calculator forms work, for example __CSRF and Tally’s form session storage.

Preferences

These cookies remember choices you make so the site works the way you want, such as your settings in our chat widget. We only set them if you consent.

• Intercom: runs our live chat and help widget and remembers your conversation and whether you closed the chat, for example intercom-id-#, intercom-session-# and intercom-device-id-#.

Statistics

These cookies help us understand how visitors use the site, such as which pages are popular and how people move around, so we can improve it. We only set them if you consent.

• Google Analytics 4 (via Google Tag Manager): measures visits and how people use the site, for example _ga and _ga_#.
• HubSpot analytics: tracks visits and form submissions so we can understand interest in Beacon, for example __hstc, hubspotutk, __hssc and __hssrc.
• Hotjar (part of Contentsquare): shows how people use our pages through heatmaps and session insights, for example _hjSession_# and _hjSessionUser_#.
• VWO (Visual Website Optimizer): lets us test different versions of pages, for example _vwo_uuid_v2.
• Segment and RudderStack: collect website usage events for our analytics, for example ajs_anonymous_id, rl_anonymous_id and rl_session.
• Vimeo: measures how our embedded videos are watched, for example vuid.

Marketing

These cookies are used to measure how well our advertising works and to show Beacon adverts that are relevant to you on other websites and social platforms. They may be set by our advertising partners, who may use them to build a profile of your interests. We only set them if you consent.

• Google Ads and Google’s advertising services (including DoubleClick): measure ad conversions and support remarketing, for example _gcl_au and IDE.
• LinkedIn Insight Tag: measures the results of our LinkedIn campaigns and lets us reach relevant audiences on LinkedIn.
• Meta Pixel: measures the results of our adverts on Facebook and Instagram.
• Microsoft Advertising (UET tag): measures the results of our Bing search adverts.
• 6sense: helps us understand which organisations are interested in Beacon so we can tailor our marketing.
• HubSpot, Segment and RudderStack: link website activity to marketing campaigns, for example rl_user_id and ajs_user_id.
• YouTube and Vimeo video embeds: when you play an embedded video, these providers may set cookies to track viewing and personalise adverts, for example YSC and VISITOR_INFO1_LIVE.

Unclassified cookies

Occasionally our cookie scanner finds a cookie that has not yet been put into a category. We review these and assign them to the right category. Unclassified cookies are treated as non-essential, so they should only be set if you consent.

Our cookie declaration

The table below is created automatically by Cookiebot, which scans our website regularly. It lists every cookie we have found, grouped by category, with its provider, purpose, type and how long it lasts. It also shows your current consent choice.

How to change or withdraw your consent

You can change or withdraw your consent at any time. Withdrawing consent is as easy as giving it.

• Use this link to reopen the cookie banner and update your choices: Change your consent.
• You can also use the “Change your consent” option in the cookie declaration above.

If you withdraw consent, we will stop setting the cookies you have switched off from that point. Some cookies already on your device may stay there until they expire or you delete them, so you may also want to clear them in your browser (see below). Withdrawing consent does not affect anything we did with your consent before you withdrew it.

Cookiebot remembers your choice for up to 12 months. After that, or if we make significant changes to the cookies we use, we will ask you again.

Third-party cookies

Some cookies on our site are set by third parties, such as Google, HubSpot, Hotjar, Intercom, LinkedIn, Meta, Microsoft, Vimeo and YouTube. We do not control these cookies, and the companies that set them may use the information they collect in line with their own privacy policies. Some of these providers are based outside the UK and the European Economic Area, for example in the United States, so information may be transferred there. Where this happens, we rely on appropriate safeguards, which our privacy policy explains.

You can find out more about how these providers use cookies on their own websites:

• Google
• HubSpot
• Hotjar
• Intercom
• LinkedIn
• Meta
• Microsoft
• Vimeo
• VWO
• Usercentrics Cookiebot

How long cookies last

Session cookies are deleted when you close your browser. Persistent cookies last for a set time, which varies by cookie. Here are some typical examples from our site. The cookie declaration above shows the exact expiry of every cookie.

Managing cookies in your browser

As well as using our consent tool, you can control cookies through your browser settings. Most browsers let you see which cookies are stored, delete them, and block cookies from some or all websites. If you block all cookies, some parts of our site may not work properly.

Here is how to manage cookies in the most common browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

You can also:

• opt out of Google Analytics on all websites with the Google Analytics opt-out browser add-on;
• manage how Google personalises adverts in My Ad Center;
• find general information about cookies and how to control them at aboutcookies.org and Your Online Choices.

Changes to this policy

We may update this policy from time to time, for example when we add or remove tools or when the law changes. We will post any changes on this page and update the “last updated” date at the top. If the changes are significant, we will ask for your consent again through our cookie banner where needed.

Contact us

If you have any questions about this policy or how we use cookies, please get in touch:

• Email:info@beacon.com
• Post: Beacon Technologies Ltd, 42 Berkeley Square, London, W1J 5AW, United Kingdom
• [EU representative: if Beacon has appointed a representative in the EU under Article 27 of the EU GDPR, add their name and contact details here; otherwise delete this line.]

You also have the right to complain to the UK data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk/make-a-complaint. If you live in the EU, you can contact your local data protection authority. We would appreciate the chance to help with your concern first, so please contact us before going to the regulator.