Tilda: knowing every container has actually shipped.

Tilda buys rice from more than 2,700 suppliers and farmers, and couldn't trust what it was told about shipments. Beacon gave the team container status it could rely on, and fewer emails chasing it.

Food & beverage
Live ETAs
D&D
Customer
Tilda
Industry
Rice and ready-to-eat food
Teams
Supply chain, operations
Lanes
South Asia to Europe
Tilda wholegrain rice pouches

Results
at a glance.

“The information is just in the software, requiring fewer emails and messages between teams.”

Christian Dauer, Supply Chain Manager, Tilda

The challenge

No way to know what had actually shipped.

Tilda is a certified B Corp known for its Basmati rice, supplying a range of rice varieties and ready-to-eat dishes to the UK market. It buys from more than 2,700 suppliers and farmers.

With that many sources, two basic questions were hard to answer: had a container actually shipped, and when would it arrive? Supplier updates couldn't be relied on, so planning ran on guesswork and delays built up.

Weighing up the options.

Tilda looked at manual tracking, ERP systems with logistics modules, and specialist platforms. It needed accurate, timely container data, something the team would actually use, and a price that made sense.

It chose Beacon for its tracking coverage and ease of use, with live container status and delivery times. Onboarding was smooth, and the team picked it up quickly.

The information is just in the software.

Now the operations team tags containers, follows recent arrivals and sees what's coming next, all in one place.

Because everyone can see the same information, teams have stopped asking each other for updates. "The information is just in the software, requiring fewer emails and messages between teams," says Christian Dauer, Supply Chain Manager.

Less time on what-ifs, fewer D&D charges.

With arrival dates the team can trust, planning no longer burns time on questions like whether a shipment will land in 4 days or in 2 weeks.

Managing shipments ahead of time has also helped Tilda avoid demurrage and detention charges. Tilda says the exact savings are hard to put a number on.

Tilda also uses Beacon's carbon reporting, and is forecasted to reduce its reliance on specialist emissions consultants.

Start small, then scale.

Tilda recommends Beacon as an affordable starting point that wins over even the people most resistant to change.

Invest a small amount, see the whole supply chain on one screen, then scale up across every function that needs it.

“

There was no trust in the information we were receiving from our suppliers. But when the container is on the Beacon system, we can be sure it actually shipped.

Christian Dauer
Supply Chain Manager, Tilda

One live picture of every Tilda container.

Beacon brings carrier and forwarder data into one place that updates itself, so the team knows what's shipped, what's landed and what's next.

  • Live container status: confirm a container has shipped and when it will land
  • Tags and arrivals: follow tagged containers, recent arrivals and upcoming shipments
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